How To Submit Directory After Penguin Fire

The Google+ Local launch came out while I was working on this piece so it merits a brief mention. While Google+ Local will be a big deal, at the moment for most local businesses, it is not a huge deal. Thus far, there does not appear to be much change in Google’s main local rankings algorithm besides the fact that Google+ Local pages will be indexed versus the old Places pages which were pseudo-indexed.

It seems as if this update is mostly about getting us ready for changes coming down the road, where social activity gets even more ingrained in Google’s algo. If you’re interested in the subject, you can read some more thoughts on why Google+Local may be a ghost town and some prognostication from about a year ago that I think is still pretty much on the money. Of course, the local searcharati has plenty to say on the matter.

Now back to our regularly scheduled programming…

In this post-Penguin landscape (imagine Mad Max, but with more geeks and less leather) there has been a renewed focus on quality directory submissions. While not as glitzy and glamorous as more recent strategies (like infographics and guest posting on blogs) – locally focused, vertical and niche directory submissions have been a solid bet in any link-builder’s portfolio for quite some time.

For the most part they are a pretty painless task, and while some may cost you a bit, they can provide positive results. However, when it comes to directory submissions are generally safe, a focus on quality, diversity, timing and relevance must play a central part in selecting which directories to submit to.

1. Quality: - Quality and niche categories matters a lot. Now the things are changed and links found on different niche counted as spam or un-thematically. Its must to check before submitting to a directory, is the same one is indexed by Google or not? If the directory is not indexed by Google then don't submit on that otherwise it become a green flag for anti spam algorithms.

2. Relevance: - Relevance and thematic links are the major focus of Penguin algorithm. So its most important to submit a link in particular category of directory. Making sure that the directories that you are submitting to are relevant and have a suitable category for your listing is crucial.

3. Diversity: - Always remember "Variety is the Spice of Life", this Idiom is same for penguin. Don't use same title's and descriptions for hundreds of submission. Vary details after some time and must submit different descriptions and titles for deep links.

4. Time: - Now the time is change for link building and its methods also changed to build backlinks. Don't use automated tools to submit hundred or thousands of directory instantly. Slot your time and submit on high quality directory sites after some periodic distance.

So these are some basic rules to follow while submitting directory submission. If you like my post please follow my blog and share it with your friends.